Text to Give

While global brands will use the most expensive ad time in the world to promote their products, During this year’s Super Bowl history was made as United Way, through its partnership with the NFL launched a first of its kind mobile donation campaign allowing viewers to donate instantly by sending a text message from their mobile phones.

Through an unprecedented partnership of United Way, NFL, United eWay and Mobile Accord a minimum of $4.50 for every $5.00 donation sent via text message will go directly to support United Way youth fitness efforts across the country.

Nonprofits in many other countries have been collecting mobile donations via text message for several years and now their American counterparts have the chance to benefit from the power and reach of this vital new fundraising channel.

TO MAKE A DONATION TEXT FIT TO 864833 (UNITED) OR CLICK HERE